ShizuOka
What kind of ads do thais like?

(Online Film/TVC launched in Thailand / 2x Bronze Adman / +300% Sales and becomes No.1 Thailand Premium green tea)

Green tea commercials by green tea farmers

To make people believe that Shizuoka is the authentic green tea from Japan. We let Shizuoka farmers make their own green tea advertising movie under the brief “Make movies Thais like”. They did it themselves from filming, directing, to starring. We aired it in Thailand with online long form documentary and 2 TVCs.

Role: Concepting, Copywriting, Supervising the production

Shizuoka is a premium green tea that imports 100% tea leaves from Shizuoka. However, green tea industry in Thailand is highly competitive.
Every brand has been competing to tell how they are “Authentic Japanese” tea. Bombarding that one message until consumers never believe and excited in
“Authentic Japanese” anymore. To differentiate and make people believe that Shizuoka is the authentic green tea from Japan, we believe that the genuine Japanism is Japanese people.

CD: Komsan Wattana AD: Nutthaporn Theppitak Agency: Choojai & Friends

Launched on 2019.