MUseum of first time
Women and men progressive foundation
(Earned 7M+ PR Value&15K+ Website Unique Views Overnight / 12 lives were save by the foundation. )
A virtual museum of a victim’s first time memoir
Thailand ranks number 2 in the world for domestic violence, where cases have been rising due to the homebound pandemic.
We created “The Museum of First Times”, an immersive experience to remind women
that when it comes to domestic violence “once is enough”.
Role: Involved in the whole process.
Concepting, Copywriting, UX designing, Supervising the production
HIGHLIGHT: wasn't simply writing or coming up with a concept, but I was given the opportunity to construct user experience in a non-linear narrative
with a team of web designers, programmers, and immersive production specialists.
ECD: Thasorn Boonyanet Creative Group Head: Chanikarn Sitthiaree AD: Panupong Putong Agency: Wunderman Thompson
Launched in 2021.