Airasia
LOCAL presenter
(Online Campaign/ 1 x Bronze Adman / 20,000+ Organic Shares and Likes / 500k click to website)
When local people become presenters for their location.
Local tourism is local-people-centred tourism. Thai people were unaware of this and didn’t understand it. As a result, we chose locals as our presenters. Adopting a model-like pose and shooting a fashion photo series. We post it on Facebook with a natural and genuine caption, as if it were their own ad space.
Role: Strategy Planning, Concepting, and supervising the production
CD: Komsan Wattana CW: Kanin Puktiwong, me AD: Nachat Sakulbumrungsil, Nutthaporn Theppitak Agency: Choojai & Friends
Launched in 2019.